Rivalry's David King talks player experience, chickens and much more: The Gambling Files RTFM 127

First up, Jon and Fintan discuss their recent elevation to the upper echelons of the podcast charts in various countries [0:00 - 15:07]. Madness, I know, but they say it's good for such excellent sponsors as BWise Media, and Clarion Gaming - both giants in their respective fields.

Then the gents are joined by David King, Chief Product Officer at Rivalry, who Fintan goes full fanboy over. David discusses the innovative approach that Rivalry takes to esports betting and casino gaming, how Rivalry has been able to appeal to the millennial and Gen Z audience by understanding the esports community and creating a unique and entertaining user experience. David also highlights some of Rivalry's standout features, such as the "Chicken Out" cash out feature and the "Casino Exe" concept, which brings a nostalgic gaming experience to the online casino. The conversation also touches on the potential for esports to drive growth in the US market, the importance of engaging with the audience, and the long-term strategy of building brand loyalty with a younger demographic [15:08 - 1:15:02].