Another great episode, and we are delighted to share this with you. It may shock you to know that there may be some waffle at the start, but it’s only because Jon had a particularly bizarre Saturday night.
In this episode, the legendary Michael Baker-Mosley shares his insights on marketing, AI, and the importance of authenticity in business, along with personal stories that highlight human connection and decision-making.
As ever, thanks to our sponsors for making this possible: World Gaming, Optimove, and GLI. We love you all like something that’s loved a lot.
Things we talk about, in list form:
- The role of AI in marketing and content creation
- The disconnect between marketing and business strategy
- The importance of authenticity and honesty in business
- The challenges of B2B marketing and standing out
- Personal stories illustrating human connection and decision-making
Chapters, but you might want to add 40 seconds or so. Just in case, like:
- 00:00 Introduction and episode overview
- 01:57 The influence of Bill Hicks and perspectives on giving to the homeless
- 04:07 A rural encounter with a distressed woman and the importance of help
- 06:47 Police intervention and understanding mental health crises
- 10:05 Men’s perception of threat and gender dynamics
- 11:59 Marketing team structures and the importance of strategic alignment
- 14:58 Sponsorships and industry insights from GLI and other companies
- 19:48 Industry acquisitions and personal anecdotes from the gambling industry
- 24:56 Michael Baker-Mosley’s background and marketing expertise
- 30:09 The challenges of B2B marketing and standing out in a crowded market
- 34:54 The importance of team culture and avoiding the ‘family’ analogy
- 39:57 The impact of AI on marketing, creativity, and production
- 49:58 Honesty, transparency, and the future of marketing and AI
- 59:51 Personal reflections on life, work, and the influence of AI
- 01:04:54 Closing thoughts and gratitude
Michael on LinkedIn: https://www.linkedin.com/in/mosleymichael/
Resources & Links:
As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.
Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.
Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.
And the new-ish-est members of the family, the excellent Gaming Laboratories International.
GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.
For more information, visit gaminglabs.com.
The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.
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