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RTFM 270: Mel Ellis on strife and palavers in the UK

Season 2
July 30, 2026

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Another sooper-dooper episode of the gambling industry’s most-tolerated podcast. Hurrah!

In this episode, Jon Bruford is joined by Northridge Law’s Melanie Ellis to delve into UK gambling regulations, industry changes, and the impact of recent policy shifts. They also touch on personal stories, societal issues, and the future of gambling oversight.

This episode might mark a new record too, as they manage to make it to around 28 minutes before they actually talk about gambling…

What we talk about in a list but not in order:

  • UK gambling regulation updates
  • Impact of recent policy changes on industry
  • Personal stories and societal issues in gambling
  • Future trends in gambling oversight
  • Industry challenges and opportunities
  • Baking

Choice quotes:

  • “You can be fat and active, look at me.”
  • “Who doesn’t love Doogal?”
  • “This episode is brought to you by GLI.”

Chapters, but add a bit because of our sensational music (which is Bowlface en Provence, by the wonderful Mara Carlyle, used with the artist’s permission):

  • 00:00 Introduction and Guest Introduction
  • 00:57 Personal anecdotes and nicknames from childhood and adulthood
  • 07:03 Introduction of sponsor Gaming Laboratories International (GLI)
  • 07:59 Discussion on global gambling jurisdictions and GLI’s role
  • 11:03 Nicknames in life and their significance
  • 15:57 Discussion on company names and rebranding, including Optimove
  • 21:08 Personal stories about weight, health, and medical interventions
  • 27:58 UK gambling regulation updates: affordability checks and industry response
  • 35:02 Discussion on the departure of key regulators and industry changes
  • 39:54 Job opportunities in gambling regulation and industry challenges
  • 49:50 UK government proposals on unlicensed gambling sponsorships
  • 54:57 Prediction markets and their regulation in the UK
  • 01:00:10 Legal considerations for prediction markets and betting exchanges
  • 01:04:56 Concluding thoughts and industry outlook

Mel on LinkedIn: https://www.linkedin.com/in/melanie-ellis/

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

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Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/

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