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RTFM 266: The Future of Sports, Gambling, & Data-driven Predictions with Matt Bakowicz

Season 2
July 2, 2026

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In this episode, we dive into the fascinating intersection of sports, gambling, and data science as Fintan and Jon are (re)joined by Matt Bakowicz of the brilliantly-named American University. Matt shares insights into how predictive models, AI, and statistical analysis are transforming the ways we understand and wager on sports, from horse racing to the World Cup and beyond. It meanders too, looking at how the World Cup has not succeeded quite so well in cities lacking a traditional tourism infrastructure, betting values on the British Open, and how to best get out of a bunker. A sandy, golfy bunker, obv.

What we covered, but in a list:

  • The role of AI and statistical models in sports betting and prediction markets
  • The influence of crowd behavior and betting signals on golf and soccer outcomes
  • The economics of mega-events like the World Cup and Olympics, including infrastructure and profitability
  • The evolving landscape of sports betting regulation and the impact on bookmakers
  • Real-world examples from horse racing, golf, and international tournaments
  • How data-driven models shape athlete predictions and betting strategies
  • The significance of international sports markets and their cultural influences
  • Practical insights for sports fans, bettors, and industry professionals

Chapter list (but add a bit because of our sexy music)

  • 00:00 – Welcome and World Cup chaos
  • 03:16 – Media wires, PR, and headline inflation
  • 09:52 – GLI sponsorship and gaming compliance
  • 11:37 – Introducing Matt Bakowicz
  • 19:16 – Royal Ascot, Kentucky Derby, and AI models
  • 23:30 – Allocating bankroll with two betting strategies
  • 27:13 – AI vs AI in modern betting markets
  • 30:50 – Teaching sports betting and gaming in university
  • 42:30 – World Cup pricing, tourism, and host-city economics
  • 50:47 – Why Americans are embracing the World Cup
  • 57:40 – Penalties, shootouts, and the psychology of endings
  • 62:56 – Futures markets and sportsbook risk
  • 76:11 – The Open Championship and golf betting value

Matt on LinkedIn: https://www.linkedin.com/in/matthew-bakowicz-b016a738a/

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

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Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

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