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RTFM 263: Exploring Gambling, Arbitrage, and the Future of Betting Markets with Sergi Mykhailenko

Season 2
June 4, 2026

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Dive into the fascinating world of arbitrage betting, risk management, and innovation in the gambling industry through expert insights. Sergi Mykhailenko, Chief Product Officer at Odds Market and Betburger, shares the latest trends, technological shifts, and future prospects shaping this dynamic sector. In conversation with hosts Fintan Costello and Jon Bruford, we get into evolution, risk management, prediction markets, and punters – and of course, much more.

Things we talk about, but in a list:

  • Sergi explains arbitrage as exploiting discrepancies between sportsbooks, highlighting how they use automated systems to identify thousands of opportunities every second.
  • The discussion covers how sportsbooks’ risk management is evolving with AI and data, shortening average account lifespans due to increased technological sophistication.
  • The industry is shifting towards crypto-based platforms with minimal KYC, creating new opportunities and risks for sharp bettors.
  • Prediction markets are seen as a significant frontier, especially with crypto integration and regulatory arbitrage in various countries.
  • Sergi emphasizes the importance of volume and diversification for sharp players, and how bookmakers attempt to detect and restrict successful arbitrageurs.
  • The conversation also touches on the future of in-play arbitrage, the role of data-driven decision making, and how regulation shapes market opportunities.

Choice quotes:

  • “I think I may have found the world’s easiest job. It’s basically hot and sunny in Las Vegas for three hundred and sixty days of the year.” Bruford
  • “The rise of crypto and prediction markets is fundamentally shifting risk management – they are lowering barriers and increasing speed.” Sergii Mykhailenko
  • “Arbitrage is a vital part of the stock market or part of efficient markets because it gets to the true price quicker.” Fintan Costello

Chapters and all that, but add 30 seconds or so because of all the razzamatazz:

  • 00:00 – Introduction to the podcast and hosts’ recent Vegas trip
  • 04:24 – Sergii’s background and his role at Odds Market and Betburger
  • 06:24 – The importance of arbitrage and sports betting tools
  • 09:54 – How Betburger helps bettors find arbitrage opportunities
  • 14:22 – Handling situation when outcomes include draws and overtime
  • 17:13 – Industry evolution and risk management advancements
  • 19:47 – The transition from gambling expertise to IT-driven risk management
  • 23:43 – Prediction markets, meme coins, and regulatory challenges
  • 30:42 – Shifts in crypto betting due to KYC and ease of access
  • 35:21 – Risks and trust issues for bettors in crypto sportsbooks
  • 40:43 – Operator behaviours around player limits and risk strategies
  • 52:39 – The upcoming World Cup and sports arbitrage opportunities

Resources & Links:

Sergii on LinkedIn – https://www.linkedin.com/in/sergey-mykhailenko/

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

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Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

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