No Fintan this episode, as he’s gadding about, gallivanting and doing things ‘dads’ do around Christmas. Bah, and humbug. Jon keeps the waffle to a minimum (I KNOW RIGHT) in the intro, [0:00 – 2:51] before introducing Brian Smillie, of 2Mee fame. Brian says the company is experiencing huge growth with a relatively simple offering; it’s easy to see how it could resonate with users, not least, as Jon suggests, in an RG context. Ben explains how the talent part works, the potential for building a brand’s own comms talent, and much more [2:52 – 35:44].
RTFM 265: Looking at next week’s iGB LIVE! event with World Gaming’s Stuart Hunter
Join us as Stuart Hunter discusses the upcoming iGB Live! event in London, the industry... [read more]
