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RTFM 281: Ex-EGR Clark Beecroft on his passion for… Sh¡thead: the game

Season 2
October 15, 2026

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Former EGR bloke Clark Beecroft comes on the podcast to share his passion for the game of Sh¡thead, a passion that has led to him developing his own custom deck for the game! We also get into Clark’s gambling industry experiences, and his plans to travel the world while promoting the game. This (blockbusting) episode explores innovative ideas for game development, industry insights, and personal stories. And more, of course.

Things we talk about, in a list:

  • Clark Beecroft’s career at EGR and industry insights
  • The game of shithead and its potential as a gambling product
  • Innovative ideas for game development and monetization
  • Clark’s travel plans and global monster project
  • Industry challenges and opportunities in online gambling

Chapters, but add a a couple of minutes for the music and that other bit Jon’s added about the sponsors, who we love. Music used with permission of the artist, I should add!:

  • 00:00 Introduction and guest background
  • 02:00 Industry insights and reflections on gambling in Russia and Brazil
  • 03:23 Clark Beecroft’s career at EGR and industry experiences
  • 04:22 Leaving EGR and passion for the game of Shithead
  • 07:17 Clark’s long tenure in the gaming industry and fond memories
  • 09:12 The evolution of gambling games and the potential of Shithead
  • 11:15 Popularity of Shithead among different demographics
  • 13:34 Modifications to the game for faster play and better experience
  • 15:22 Creating a branded deck of Shithead cards
  • 17:10 Challenges with Amazon and product sales
  • 19:50 Clark’s travel plans and projects around the world
  • 23:33 The monster project and cultural exploration
  • 28:19 Organising a Shithead tournament and community engagement
  • 33:44 Potential for digital versions and online tournaments
  • 37:33 Industry attitudes towards gaming and fun
  • 43:26 Favourite movies and cultural interests
  • 45:39 Closing remarks and contact information

Clark on LinkedIn: https://www.linkedin.com/in/clark-beecroft-89539222/

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

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