Join Dr Michael Auer and Jon Bruford for a weekly discussion about addiction in all its forms.
In this episode, Kim Lund, CEO of Aftermath Interactive, discusses his journey in the gambling industry, the challenges of game design, and the importance of responsible gaming. He emphasises the need for intelligent analysis and critical questioning within the industry, particularly regarding addiction and regulation. The conversation explores the intersection of gambling and video games, the role of randomness, event frequency, and the impact of social casinos. Kim also shares insights on designing non-addictive games and the future of regulation in gambling.
Choice quotes:
- “What is the use case for specific slots?”
- “Can we build something around it?”
- “Regulation is often miles behind technology”
Chapters:
00:00 Introduction to Kim Lund and Aftermath Interactive
02:37 Kim’s Journey in the Gambling Industry
05:32 Game Design and Innovation in Gambling
08:14 The Challenges of Regulation in Gambling
11:01 Understanding Game Popularity and Addiction
14:08 The Role of Randomness in Gambling
16:50 Event Frequency and Player Engagement
19:42 The Importance of Game Design and Themes
22:55 Disguising Losses as Wins in Gambling
25:55 The Future of Game Design in Gambling
33:36 Understanding Social Casinos
36:38 The Impact of Social Casinos on Gambling Behavior
39:04 Designing Games for Sustainable Engagement
42:55 The Complexity of Game Design and Player Experience
45:09 The Dark Side of Free-to-Play Games
48:12 Defining Gambling and Its Regulations
54:44 The Role of Regulators in Player Protection
Kim Lund on LinkedIn: https://www.linkedin.com/in/kim-lund-pro/
Addiction: An Hour With Auer is a weekly podcast where hosts Dr Michael Auer – he of the title – and Jon Bruford talk about addiction in all its forms. Not just gambling addiction, they discuss all forms of addiction with experts, academics and researchers from around the world.
Dr Auer on LinkedIn: https://www.linkedin.com/in/michael-auer-51a48a/
Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/
Podcast homepage: https://www.thegamblingfiles.com/addiction/
Media behemoth homepage: https://www.thegamblingfiles.com/
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