RTFM 228: Understanding Sweepstakes with Jeff Laniado
First up, Jon and Fintan share some exciting news with listeners about how sexy the website just got – check it out at www.thegamblingfiles.com. [0:00 – 11:25]
Then we welcome Jeff Laniado, Director of Sales at Optimove, discusses the evolving landscape of the online gaming industry, particularly focusing on sweepstakes casinos. He highlights the importance of player retention, the critical first 48 hours of player engagement, and the role of CRM in enhancing player experiences. We get into the challenges faced by operators in a competitive market and the need for personalized engagement strategies to retain players. Jeff shares insights on the distinct player types within the gaming ecosystem and the significance of understanding these differences for effective marketing strategies. It’s very good, we promise [11:26 – 1:00:38].
Sign up for Optimove's awesome egg-related breakfast here: https://forms.cloud.microsoft/Pages/ResponsePage.aspx?id=DVoQZSrtVEeKfSSYgnrG7_GV1ngBAmZBpK5N-V9i3ERUOVg4NzhWR1UzQkxGSjdXUllWWEJNQjE0NC4u
Choice quotes:
- "Player attention is fragile."
- "CRM fundamentals do matter."
- "I love working at OptiMove."
Jeff Laniado on LinkedIn: https://www.linkedin.com/in/jeff-laniado-911b6052/
As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Breakin’ to our Breakdance 2: Electric Boogaloo.
In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the swan dive, and EveryMatrix is like watching a ballet dancer…
Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that bring people sunshine… Well, I say sunshine. I may mean rain, but it’s all weather, am I right? Oh, and tell them you came via us and you get your first month free!
Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys BIGGER THAN THE SKY.
The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.
Website: https://www.thegamblingfiles.com/
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Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/
Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/
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