Revolutionising Betting with Chaos Events: 155.io

Welcome to another information-packed episode of the industry’s number one podcast. Of course, that depends on what metric you’re using but we’re definitely number one by our measurement methods. And we’re not using any bots to boost traffic, so there’s that.
We kick off with Fintan and Jon talking smack, getting into watches and their executive status, mental health, status symbols in travel and much more. You know the drill [0:00 – 30:55].
Then Jon meets guest Sam Jones, and Fintan will be kicking himself for missing this one. Sam is an entrepreneur and founder of 155.io, a company supplying ‘chaos events’ as gambling opportunities. So this is real-world events like rubber duck races, stair pong, all manner of things with variable outcomes and it’s proper genius. Sam gets into how they arrived at race lengths, worked the courses, all of it, and it’s fascinating. As a growing industry sector, this is going places, and 155.io is going to be right at the front of the charge.
Sam shares insights into the future of the gambling industry, the challenges of compliance, and the exciting new game concepts they are developing. The discussion highlights the potential for growth in alternative betting markets and the unique appeal of their offerings.
Choice quote:
"Simplicity is the key."
Sam Jones on LinkedIn: https://www.linkedin.com/in/sam-jones-0a16533/
As ever, we thank all of our sponsors for their support. In no particular order they are: the mighty OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is sweet.
Optimove, who turn customer data into something special, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free!
Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys, all of you!
The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.
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