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Dec. 21, 2022

Brian Smillie talks 2Mee and influencers; The Gambling Files RTFM 65

Brian Smillie talks 2Mee and influencers; The Gambling Files RTFM 65

RTFM 65


No Fintan this episode, as he's gadding about, gallivanting and doing things 'dads' do around Christmas. Bah, and humbug. Jon keeps the waffle to a minimum (I KNOW RIGHT) in the intro, [0:00 - 2:51] before introducing Brian Smillie, of 2Mee fame. Brian says the company is experiencing huge growth with a relatively simple offering; it's easy to see how it could resonate with users, not least, as Jon suggests, in an RG context. Ben explains how the talent part works, the potential for building a brand's own comms talent, and much more [2:52 - 35:44].