Alex Pratt looks back at ICE and forward to iGB Live, and more! RTFM 202
Another slice of pure gold pie for your ears, the latest episode of The Gambling Files features Jon and Fintan talking a bit [0:00 – 08:35], then we meet returning guest Alex Pratt of Clarion fame.
We discuss the recent ICE Barcelona event's success, the economic impact on the city, and the logistics of navigating the venue. There’s talk about positive feedback from attendees, challenges faced, and the importance of local engagement. The discussion also touches on personal experiences at the event and suggestions for improvement, emphasizing the ambition to create a landmark event in the gaming industry. In this conversation, the speakers delve into the evolving landscape of event technology, discussing the integration of real-time data, AI, and digital marketing strategies to enhance attendee experiences. They explore the importance of understanding audience behaviour through data analytics and the potential for creating a seamless connection between digital and live events.
The discussion also highlights upcoming events and innovations in the gaming industry, emphasizing the need for adaptability and strategic thinking in a competitive market. And other stuff, obv [08:36 – 59:56].
A big slice of apple crumble with custard to sponsors Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into PURE GOLD, with tools that make businesses shine. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was a bit of a reach.
A chocolate brownie to Clarion Gaming for keeping the gaming industry buzzing and sponsoring our podcast! If you’ve been at ICE in Barcelona, you’ll know they knocked it out of the park. Every day is a brownie day with Clarion.
We’re thrilled to also be sponsored by the beautiful people at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so wonderful, if it were a dessert it would be the ginger cheesecake my ex’s dad made. Pure brilliance.
The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.
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